Site Search provide you special Benefits in your Online Marketing Efforts. In this tutorila, I am going to share How to create WordPress search form. Before that I like to discuss about “Why Are Search Bars SO Important?”
Whereas search engines crawl your entire site indexing all of your pages, people only have access to the links that are in front of them on any given page. Depending on the size of your site, you may have hundreds or more posts/pages for people to read.
You may have; category links, tag links, best posts, related posts, etc. listed on each of your pages, but that only goes so deep. For people to really find what they are looking for they need to be able to search through your entire content quickly and easily to find what they are looking for. This is why the search bar is SO important.
Whichever page a visitor lands on, they can search for what they want. This allows people access to some of your more well hidden content that would take much longer to find by clicking through countless pages.
<form method="get" action="<?php echo home_url(); ?>/">
<input name="s" type="text" placeholder="Type your keywords">
<input type="submit" value="Search">
How to add Search Bar Widget?
If you run a WordPress blog, you can add a search bar in the form of a widget to different areas of your site. Simply navigate to ‘WordPress Dashboard > Appearance > Widgets’ and you will find the default ‘Search’ bar that you can drag and drop to your sidebar or footer area.
Below are 6 advantages you can expect to see from installing a “site search” function on your website.
1. Satisfies customer’s “I want now” attitude
Time is money no doubt and many people who encounter a confusing site with lots of content won’t stick around long to dig through it. A site search gives someone the opportunity to quickly enter keyword phrases on what they’re looking for rather than sift through what they see as a confusing navigational structure.
2. Helps make your site more “customer-centric”
Successful websites must cater to a wide-range of Internet users – knowledge seekers, prospects, buyers and long-term customers. Site search helps you do this since it helps knowledge seekers find information on your site more easily…in essence, site search helps you transform your site from a “one size fits all” to a more “customer-centric” approach.
3. Appeals to the “searcher” type site visitor
People are different and prefer different ways of finding things. If someone uses a Google search to find you, they are more likely to rush to the search box to find information within your site.
4. Obtain valuable marketing data
With the right analytic tools, you can gather data from your site search function that gives you valuable information on who visits your site and how they navigate around it – their desires, intent and behavior. You can see exactly which pages they looked for and found and which ones they read and which ones prompted them to leave the site…this information can be tremendously helpful when planning your marketing strategy.
5. Site search provides insight into usability issues
Saving usage data and click path from real users through your site search function allows you to easily locate where users had difficulty, giving you clues as to places you need to update or expand. Adding typical searched on phrases can help you and your copywriters learn about who is using your site and plan content accordingly.
6. Get new product ideas
Looking at user’s searches can also help you identify new products. If a large number of customers search for something you don’t yet offer, you may want to consider offering a product that fills that void – especially if your site is already bringing in traffic for it.
To be successful online, you need to be mindful on new ways people are using to find and disseminate information online. Those looking to evolve their websites according to user demands could use a good site search function on their sites.
I recommend starting with Google custom search, which is readily adaptable to your needs.
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