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Digital Marketing, eCommerce, Technology,

Live Chat Software, Secret benefit. Why Every Business Needs?

Live Chat increase 5x more sells

Post Summary:

  • Customer expectations are growing
  • What is live chat software and why do I need it?
  • 9 live chat software benefits your business


In a digital world, speed is king.

From overnight shipping to instant access to your product or service, your customers want things now – and they usually get it.

However, this is not the case when it comes to customer service.

Research shows that the average response time for customer service requests on social media is 10 hours. Worse still, email response times take longer than 15 hours!

This is not acceptable. And delays like this will lose you, customers.

But, how can you respond quickly to your customers?

It’s simple – use live chat.

Live chat software enables you to have real-time conversations with your customers while they’re on your website. It’s quick, convenient and customers love it because it’s 100x faster than any other digital service channel.



Live chat software enables you to have real-time conversations with your customers while they’re on your website. It’s quick, convenient and customers love it because it’s 100x faster than any other digital service channel.

Customer service response times by digital channel

Companies from major banks to small e-commerce stores now use live chat software to better serve their customers and improve response times. So, it’s no surprise that 33% of consumers now expect to see live chat offered on every website.

But, there’s a lot more to live chat software than providing quick customer support. That’s why we’ve rounded up 9 live chat software benefits to show you how chat can positively impact your business.

Let’s get started!

1. Increase sales and conversions

The first major benefit of using live chat on your website is the potential to increase sales.

The American Marketing Association found that B2B companies who used live chat see, on average, a 20% increase in conversions!

While browsing your website, prospects and customers will have questions about your product or service. With live chat, you can answer them immediately – and while the buyer is still on your website.



This is what makes live chat so powerful.

Live chat gives you the chance to hold your buyers’ by the hand, help them overcome objections and reach a buying decision. It’s like having a sales assistant on standby, live on your website.

Furthermore, a report by eMarketer looked into the impact live chat has on consumers. The report found that 35% more people made a purchase online after using live chat.

2. Reduce support costs

It’s no secret that customer support can be expensive.

In traditional call centers, a customer service agent will handle both phone and email requests. But, only one at a time (can you imagine trying to answer two calls at once?).

The benefit of live chat software is that it changes all of that.

According to research by Telus International, customer service agents can engage in as many as six (!) simultaneous chats, depending on the complexity of the issues involved.

Being able to handle several customer chats at once means you’ll need a substantially smaller team to handle customer service requests – cutting your support costs as a result.

If that’s not enough to persuade you, live chat is more than 50% cheaper than handling phone calls.

Approx. cost per contact for phone and live chat request handling



Within months of launching live chat on their website, WP Engine was able to solve more than 90% of all questions and issues immediately – reducing their customer support costs almost overnight.

3. Build trust with buyers’

When you walk into a physical store, the retailer gets the chance to build a rapport with you during the sales process. This helps them establish trust and make the sale. But online, you can’t do that.

Consumers’ are naturally skeptical about buying things from people they don’t know. It’s human nature. But, with live chat, you can have a direct conversation with your buyer that allows you to build trust and close the gap between online and offline purchases.

Trust is extremely important in the business world. If a buyer doesn’t trust you, they won’t provide their contact information or share their personal details.

A study from ATG (now acquired by Oracle) into Global Consumer Trends found that 90% of customers said the “Live Chat” button gives them confidence that they can get help if they need it. Without live chat, you’re going to have to work a lot harder to build trust with your website visitors.

4. Gain a competitive advantage

Offering live chat to your customers presents you with a great opportunity to gain a competitive advantage over your rivals.

A study into live chat by Telus International found that many businesses are still not benefiting from the power of using live chat on their websites. In fact, our own live chat study of 1,000 websites found that only 9% of websites use live chat to provide real-time support to their customers.

Josh Ledgard, the founder of Kick Off Labs, is a firm believer in using live chat support as a way to differentiate yourself from the competition. In one example, Josh shared a story of how he used the live chat software itself as a way to earn a new customer.

Josh Ledgard on live chat software as competitive advantage

So, the next time a buyer asks you how you are different from your competitors, you can respond by using live chat.

5. Increase average order value

Live chat doesn’t just help you increase sales – it also helps you increase the value of a sale too!

By using live chat to talk with the buyer and understand their needs, you can recommend similar products and services by up-selling and cross-sell to increase the average order value.

For example, if a buyer is looking to purchase a new laptop, a chat agent can respond by recommending a laptop that meets their needs. But, an agent can also increase the average order value by recommending a laptop case, a bag, and any laptop related accessories.

Internet Retailer found that Virgin Airlines used live chat to transform their business. Using live chat software, they up-sold customers with additional products and converted them 3.5x more often and saw a 15% overall increase in average order value as a result.

6. Satisfy your customers

Live chat is a great opportunity to improve customer support and provide a memorable customer experience on your website. That’s why customers prefer using live chat.

According to eDigital’s customer service benchmarklive chat has the highest satisfaction levels for any customer service channel, with 73%, compared with 61% for email and 44% for phone.

https://livechat.grsm.io/TravisMartin5497

The reason for live chat’s high satisfaction levels are due to “the efficiency and immediacy of the experience”, says Kirk Parsons, a Senior Director at Market Research company, J.D. Power.



Sure, you can offer traditional ways for people to contact you, but why not communicate with your customers in a channel that they prefer? By doing so, you will retain more customers.

7. Keep in contact with visitors

Unfortunately, not everyone who visits your website will buy from you straight away.

So, what happens when a visitor leaves the site? Do you sit back and hope that they come back at some point in the future, or do you do something about it?

For people that use live chat, you can collect information about them – and turn them into leads.

Before a live chat session begins, ask the user for their contact information. Not only does this help in identifying an existing customer, but by asking for their name you can provide a more personalized customer experience.

If the chat user isn’t a customer, you now know who they are. Use this to your advantage and ask them if they would like to receive news and promotional material as part of your email marketing strategy. They may not buy from you today, but by having their contact information you can convince over time that your product is the right fit for them.



Another benefit of using chat is that even if you’re unable to collect contact information the first time around, 63% of consumers are more likely to return to a website that offers live chat. So, rather than communicating with anonymous visitors, you will be speaking with engaged prospects instead.

8. Improve website experience

With live chat, your customers no longer have to stop what they’re doing and pick up the phone or send an email when they have a question. Instead, they can have their questions answered immediately by a live person.

This is important – especially when it comes to purchasing or subscribing to products online.

Forrester Research found that 57% of customers abandon their purchase if they can’t get their question answered quickly.

In addition, the same study found that 44% of online consumers rate having their questions answered by a live person while in the middle of a purchase as one of the most important features a website can offer.

While improving the website experience helps customers, the business benefit here is that customers that use live chat on a website are 3 times more likely to make a purchase – making a positive impact on your bottom line.

Live chat is typically found on the home page and product pages, but another way to use live chat to improve the website experience is by placing chat in unusual places, such as 404 pages or pages that have been deleted. When your customers’ arrive on a 404 page, they usually leave. Now, a live chat agent can help them navigate and find what they are looking for.

Adding live chat to 404 pages to improve website experience

9. Understand your customer needs better

A key part of any marketing campaign or sales process is to understand your buyers’ needs and then provide the right solution to them. Not only does live chat software give you the opportunity to close a sale right there and then, but it also gives you access to their mindset by gathering what is known as “Voice of Customer Data”.

Voice of Customer (VOC) data is a market research tool that can help you see your business from a customer’s perspective. By collecting VOC data you can understand their thoughts, opinions, and behavior, which can then be used to shape product development, marketing and the way you grow your business.

One way to collect VOC data through live chat is to review chat transcripts. You and your team can review valuable information such as words, phrases, and questions that buyer’s use, which you can then use to optimize your marketing copy to eliminate fears and doubts.

According to Aberdeen Research, companies that collect VOC data enjoy a 10-times-greater year-over-year increase in annual company revenue compared to all others.

Conclusion

If you want to succeed in business today, you can no longer ignore live chat software.



Your customers want access to fast and immediate support that helps them along in their purchase process. The good news for you is that very few companies use live chat, making it far easier to stand out from the competition.

Using live chat, you can communicate with your customers through a channel they prefer and use that to provide an unforgettable experience. If that’s not enough to convince you of the benefits of live chat, you will also decrease support costs and increase average order value and overall sales.

There’s no denying that the live chat software benefits for your business are huge.

It’s not a question of if you will use live chat for your business, but rather a question of when.

So, how long will it be before you start using live chat software?

What would other live chat software benefits you like to add?

P.S. If you enjoyed reading the benefits of live chat software, please share it here!


Digital Marketing, ওয়েব ডিজাইন,

Top 10 Essential Features Every Small Business Website Must Have

If you have a business of any size or type, you already know that you must have a website if you are going to be successful. In this age of information and the Internet, people expect to find businesses online. Some business owners have a list of reasons why they don’t think they need a website. However, not only is it necessary to have a website, it’s also important to have essential features on your website in order to keep up with your competitors. Here are the top items you need on your business website:


 

1. Domain Name

The first thing that your website needs is a domain name. This represents who you are, your brand, your product, and your service. It is always best to choose a domain name that ends in .com if possible. You can check availability and purchase domain names from providers such as GoDaddy or Dynadot. Take some time to think about your domain name. Make certain that your domain name is not too long, hyphenated, or difficult to spell. A domain name should be short, representative of your website, and easy to remember.

2. Navigation at the Top

On your website, always be sure to have your navigation bar at the top of every page. When people come to your website, the first thing that they should be able to do is navigate your site. Only then can they find what they are looking for and thus become customers rather than just visitors. It’s also a good idea to have your navigation in your footer.

3. Contact Information

It is vital that you include important contact information on your website. This includes your location (with a map), phone number, email address, and/or contact form. This information should preferably be placed above the “fold” of your homepage, the area of the page that is visible before scrolling down. It’s also a good idea to have information that pertains specifically to your business such as your hours of operation, social media pages, and other locations.

4. Calls to Action

Nothing can replace a good Call to Action (CTA) on every page of your website. A CTA should be included several times on your homepage, both before the fold and also at the bottom of the homepage. It’s important to include your phone number and a hyperlink to your contact page. Many website developers will add a box on web pages that highlight the contact information so it is more visible and therefore may result in more conversions. On the other hand, you do not want your site to look too much like a sales pitch or it may turn some people away. You can find the best balance by experimenting and seeing which works best for your particular site.

5. Fresh content and images

Without content, your website is nothing. Many business people think that any content will do as long as it fills up their web pages and looks nice. The fact is, nothing could be further from the truth. Your website needs to be filled with information that people will find helpful so that they will convert into your customers. If you plan to have someone write your content for you, be sure to give your writer specific information about your site and what you want on the pages. Your web pages should be easy to read and understand. Every page should be fresh, original content with no plagiarism or copied content. Use a program like Copyscape to check all of your content to make sure there is nothing copied. Also, it is vital to make sure that your web pages are long enough, which is at least 500-700 words. Google favors pages with longer content that shows you as an expert in your field.

Images are important to every website. We live in a virtual world and people love to see lots of images as part of their online experience. Make sure that your images are the smallest size possible in order to keep your site’s load time to a minimum. Also, infographics have become increasingly popular because they look more interesting than just words on a screen. There are several sites online that can help you create an infographic if you have some basic facts or statistics to share on your site.

6. Responsive Website

People will be looking at your website on their computers, laptops, smartphones, and tablets. It is vital that your website is mobile-friendly or responsive. There are two ways to do this. One is to create a separate website that would have a URL similar to your website such as m.yourwebsite.com. These sites are created just for mobile devices and require a separate website, URL, host, domain, etc. The second option is to use a web development platform that will automatically adjust the website to the device. This is a much cheaper option if it is available. The most important thing, however, is to make sure that your site is mobile friendly because Google is now giving preference in ranking to sites that are responsive.

7. Professional Coding

It’s true that you can create your own website. In fact, there are many free tools that may help company owners at the early business stage. It’s important, however, that you make sure that your website is well put-together. That means making sure that your images are loading correcting, your videos are working, and your contact form is actually redirecting to you. It’s perfectly fine if you know how to do these things, but if you don’t, ask for help from a professional. It will be worth your time and money to have your site be the very best. Otherwise, people will see errors on your page and become disinterested.

8. Testimonials and Reviews

The first step is to attract people to your website. Once they are there, they will be evaluating you and your business. What can you offer them? What makes you better than someone else in your field? Why should they choose you? Have other people had success with your business? One of the best ways for people to get to know you is to read reviews and testimonials from your clients. Reading about good experiences from your current or previous clients can go a long way in convincing others to give your products and/or services a try.

9. Trust Badges

If you’re not familiar with trust badges, it’s time to get acquainted with them. Trust badges or symbols are images that shows that you are a legitimate business. It has been estimated that there is a 32% increase in conversion rates when trust symbols are used. There are two types of trust seals: SSL badges that prove an encrypted connection between your site and the web browser of the visitor, and images that show a relationship between its users and your website but no real security. While it’s not important to understand exactly how trust badges work, it is important that you add them to your site if possible.

10. Blog page

Every website should have a blog page. There has been controversy about this, but overall, it’s a good idea for every business. Some of the main reasons for having a blog include: driving traffic to your site, converting traffic into leads, establishing authority, and driving long-term results. While you absolutely need a blog, which is the location of your blog posts, make sure that you update it frequently, at least once weekly. Google will reward you for updating your content on a regular basis. Make sure you include a catchy title, 2-3 subtitles, 2-3 internal links, a suitable image, and a quality call to action. Having good meta tags and choosing appropriate categories can also help. Be sure to disable comments if you aren’t willing to check them regularly and respond when necessary. Take the time to invest in a good blog and you will see positive results. If you don’t have the time or talent for this undertaking, you can hire freelancers to handle it for you.

As you can see, there are some key elements to having a small business website. Unfortunately, numerous business owners leave many of these elements on their websites. Spend the time and money to invest in a website that is SEO-friendly, responsive, full of rich content, and easy to navigate and you will easily stand out from your competitors.


Digital Marketing, Google Products,

How to Increase Google Ranking Fast : 10 Killer Ways

I will discuss here the important part of search engines such as increase Google ranking fast. Many webmasters or bloggers already known about it. I will share 10 SEO Techniques to Increase Google Ranking fast. Who are newbies in blogging platform they can know details about it here. When a visitor search their targeted keyword to the search engines then there your site showing just it’s your search engine ranking. SEO can improve this search result for any website. Search engine ranking is most essential for getting huge traffic from different search engines. Lets know 10 SEO tips for Google Ranking fast.
Increase google ranking fast
Many webmasters published their opinion in different times about search engine ranking. They told that if any blog post while reach the Google 1st page and between one to three then it receive more than 70% traffic. In case any blog post get in 1st ten post ranking in Google search result then it receive majority traffic always. On the other hand, search engines traffic is most effective for earnings from the affiliate or Adsense. So, every webmaster want to get to increase Google ranking fast. Let’s know how it’s possible by using some effective and latest techniques.
10 SEO Techniques
 (1) Keywords Importancy
increase google ranking fast
Most important part of SEO make sure when writing a content. Just it means put right keywords in right time which can increase Google ranking fast. When you write a better content then first you choose a better keyword. When starting a content put your selected keyword just in it’s Title and try to keep it first in title, first in Url, Heading tags and Meta description tags. While you use your main keyword in different places then use some another keywords. It’s a better way to get search engines results. Must use main keyword near 2% in your full contents. Keyword density means much using it is very harmful for Google Ranking fast.
Matt Cutts video about keyword density-
(2) Meta Data for Best SEO
increase google ranking fast
You should use meta keyword, meta description for your content such as showing above image. It is need to search engines ranking. Because search bot shown a post when a visitor search their keyword and if you put right meta tags then your content showing first.
While Google or any search engine announced their new algorithm they priority on blog post’s meta data such as focus keyword and description. When we are searching to Google by using some keywords and then Google showing us the perfect result which we are looking. If you sincere then you see each post’s below some description show while we searching. It is most effective for increase Google ranking fast. Better meta data can your post better ranking, always we should remember it. If we select right keyword then can get better Google ranking too, such as I am using here ‘increase Google ranking’ it is the best keyword for Google searching. So, be sincere for using keyword and description for better Google ranking fast.
(3) Quality is First for Ranking
Increase Google ranking fast
Must your post will be best quality’s and trustworthy for your visitors. Don’t write the same thing over and over again. Incomplete or copied text can not meet the needs of visitors. Visitors enter in your blog post for read it and the post related others post visit to your site.
While we are writing a new post then we should remember that same article or related post title or page URL using is very harmful for blog post that can not increase Google ranking fast. Because, if you use same categories article probably then you can penalty for same nature’s post. On the other hand, unique content always choose over all search engines. So, need to write fresh content for better Google ranking quickly.

(4) Clean URL for Increase Google Ranking Fast

increase google ranking fast
About your post implies that the URL of your post. Must use your main keyword in the URL and try to put it first. Short URL is better than long URL. Difficulty and long URL is not good for SEO.
Most fair and clean URL is so beneficial for getting better increase Google ranking fast. While you research in different article from Google then you see majority webmasters suggest you using for short URL. Personally I recommend everyone for using in URL three to five words, because it is easy for crawling by Google bot’s. Can you follow above multimedia which I used here, just means above my blog post’s screen shot. I said here short URL means three to five word’s URL. Most probably it is the better for latest SEO apply. Famous SEO consultant ‘Brian Dean’ always use permalink in his blog post’s by one to five words. While we search to Google then we see most important post showing in Google search result it’s major part from ‘Backlinko’ blog which owner of ‘Brian Dean’. So, think always for short URL instead of long URL such as nine to ten words.
Matt Cutts video about Clean URL-
(5) Linking to Authority Sites

 

increase google ranking fast
Expensive and high rankings in several major sites you can easy create links to your site for increase Google ranking fast. Until many webmasters creating backlink for a ranking of paramount importance. However, if you create a search engines layout quality backlink from sites that evoke sympathy for them. Naturally you will need to create more backlinks. For example, a single 40/50 link to create unusual a day. Daily 10 backlinks is better than 50. Besides, when you link to other site’s just means create outbound link then should it high authoruty sites. While you linking your post to high authority sites then Google can give your post good position than others. I am suggesting here for create outbound link, Wikipedia is best. Remember here, outbound link will be must to high authority related sites. Outbound link will be must dofollow for increase Google ranking fast. So, linking to authority sites is very important for getting Google ranking better.
(6) Internal Linking Essential
increase google ranking fast
When you make different link in your same site one page to similar another page it called internal linking. Besides you can build link to another sites, it called outbound or external link. While Google robots crawl your pages then jumping one to another post by internal linking. If we use many inter linking one to another related post, just means same quality post Google robots give it most priority for increase Google ranking fast. Example, Wikipedia using huge internal linking and we see it is the best site in the world. Besides if one minute we follow the best blog such as Shoutmeloud then we see it has huge inter links for increase Google ranking fast.
(7) Social Activity All Time
increase google ranking fast
Now a days internet depends on social media. Without social media we can not think out internet professionalism. If you want to publish your site overall in the world then must you would connect important social media. Just it called a social activity. Sharing is the important part of social media. Google and others search engines have a radar section which count your post sharing. So grow your social activity. I am suggesting here using for specially a twitter account. While you share a post here and if it retweet your some another followers then it will reach to huge visitors. Besides, Twitter sharing is most effective for blog post’s ranking. Google+ is another popular social media where anyone can active for getting more traffic. In long time ago while Google announced their algorithm that time Google gave most priority on total social media activities for Google ranking fast. So, be social and get better rank. Never forget popular Facebook.
 (8) Fast Loading Page Most Important
increase google ranking fast
Make sure your page is fast loading time and clean. If you can make sure fast loading time then your visitors can return again. Which is better for growing. On the other hand, your posts language, spelling and font create good for reading. One analyzing report says that for Google ranking fast need firstly fast loading pages. Google says that which pages open in four seconds then it Google give first priority than others. So, for it’s need a quality hosting for long time Google ranking.
Matt Cutts video about Fast Loading Page-
(9) Regular Post Can Increase Ranking
increase google ranking fast
If you can publish post to regular ways then Google bot crawl your site again and again. Just you will publish a content daily it is better to your success. But you can publish post as your wish. Must it should be definite times. Some your permanent visitors wait for your new post that you publish. They are wondering if they can not get a new post.
Besides, regular posting can grow any blog’s domain authority and page authority. If you see sometimes Google ranking results then clear that high domain authority pages are showing in 1st page. So we should take care for publish regular post on our blog for better Google ranking. One a research result, many bloggers said that need weekly minimum publish two posts for increase Google ranking fast. Just means here monthly 8th post publishing is better for receive much traffic from different search engines. So, be regular and post publish regular.
(10)  Use Effective SEO Tools
increase google ranking fast
Almost all SEO tools claims will help you better. But there are some tools that are harmful to your sites SEO. However, there are some good tools that really works better. That you need to use SEO tools that really works.
We should our site’s analyzing with regular basis by different SEO tools, then we can know our site’s performance good or better. I recommend here for some SEO tools such as SEO small tools, SEO centro, Backlink watch, Woorank, Similarweb etc are best for analyzing your sites.
Conclusion
If you can attention above points must you will gain in a short time. So follow the above steps and get more traffic which is need to success blogging. I called that content is king and marketing is queen. So be a social. We learned 10 SEO Techniques to Increase Google Ranking. Specially without above any points probably not possible to get better Google ranking which is essential for each webmaster. If you think it is helpful for you then can you share it to others.
Digital Marketing, ওয়েব ডিজাইন,

Top 10 Killer Landing Page Builders

Even though technically a landing page is any web page that a visitor can ‘land on’, it is a page uniquely designed for a call to action or CTA. This of course will vary depending on what your goal is when someone visits the landing page. And if it succeeds in guiding them to your intended conversion goal, then your landing page has done its job.
As a standalone part of your website, creating a good landing page is essential whether you want to monetize your site or not, if your goal is to convert your users.
Creating the right landing page will require the right tool, so here are some landing page creating applications you can use to make that possible.

Landing Page Builders

Leadpages

With more than 350 templates to choose from, including hundreds of mobile-responsive options, Leadpages is sure to have a landing page that resonates with your business model.
15 Killer Landing Page Builders - Leadpages
The drag and drop customization makes it easy for you to get up and going with your custom design and their analytic tools allow you to track the effectiveness of your conversions.
Pricing structures are well discounted when paid annually. On a monthly basis the Standard plan is $25/month, Pro is $49/month and the Advanced for teams and agencies is $199/month.

Unbounce

The ultimate goal of a landing page is to keep your visitors from bouncing off of it and Unbounce does just that.
A free trial run will allow you to explore their Unbounce builder before committing any further. The templates in the Unbounce library are fully customizable making it hassle-free to maintain your brands image. The integrating functionalities within Unbounce tie in well with WordPress, CRM’s and marketing platforms.
15 Killer Landing Page Builders - Unbounce
Unbounce is considered mid-to-high in terms of pricing but the feature rich set is well-suited for a more hands-on management to your landing page.
The base level for new businesses starts $49/month with the top enterprise level starting at $499/month.

OptimizePress

OptimizePress is ideal for budget conscious websites looking to avoid monthly payment commitments.
Keep in mind that OptimizePress is designed to work exclusively with WordPress, but if you are building a site on that platform it may be a great choice for you. The membership site features are quite extensive making it an interesting option for those creating sites with paid subscriptions.
15 Killer Landing Page Builders - OptimizePress
At the time of this writing, OptimizePress packages are currently deeply discounted with a range of $97 to $297.  Remember it’s a one-time fee with the only recurring charge being an option to renew yearly support.

IncomePress

Free is the keyword with IncomePress. The barebones lead page generator will get your squeeze page set up in record time. The simple interface contains fields for images, video and a standard Aweber form for visitors to leave their email address.
15 Killer Landing Page Builders - IncomePress

Ucraft

Another free option to create landing pages is Ucraft. The site offers templates in a range of categories including Business, Personal, Health, Wedding, Design, Portfolio and App. Once you chose a template your landing page should be up running in minutes.
15 Killer Landing Page Builders - Ucraft
For those able to dive in and do some building Ucraft offers an $8 per month plan with more features.

GetResponse

With a built-in image editor that has 1,000+ free images, GetResponse allows you to customize your landing page and make it your own.
The templates available are 100% responsive making them a great choice in the current mobile first environment. Drag and drop editors, email editors and flexible publishing options make GetResponse a user-friendly option. They even offer subdomains for those that have ventured into their web address.
15 Killer Landing Page Builders - GetResponse
Prices are part of more comprehensive packages that include email management, auto responders and webinar platforms.
The base package is $15/month with a top enterprise option of $799/month.

Instapage

Touted as the most powerful landing page generator, Instapage has an impressive list of more than 250,000 customers.
Their model is a four-step process that gets your landing page up and running. Their specialties are centered on conversion-ready and lead generation templates. Aside from their 100+ options, templates can be customized as well as imported to integrate with their analytics and testing tools.
15 Killer Landing Page Builders - Instapage
The basic plan is $29/month when paid annually and includes unlimited pages, visitors and domains.



Pagewiz

Your custom-landing page within minutes – as stated by Pagewiz.  The professional landing page design tool makes the process as easy as possible.
Once your landing page is up, the Pagewiz system allows you to monitor real-time statistics from site visitors and manage multiple email recipients to keep them engaged. Pagewiz landing pages employ unique widgets that enrich the user experience – thus increasing the odds of conversion.
15 Killer Landing Page Builders - Pagewiz
A 30-day free trial with no credit card required is a great starting point.  From there the basic package starts at $29/month with the top end pro package at $199/month.

ClickFunnels

Sales funnels are a key component in client conversion and the main point of landing pages.
ClickFunnels specializes in getting visitors into the funnel and coming out on the other end as your client. The website includes an array of statistics on the best way to make conversions happen. Their system allows you to test each landing page and funnel to decipher the most effective one for your particular model.
15 Killer Landing Page Builders - ClickFunnels
Industry specific sales funnel options allow you to create targeted campaigns and measure their progress.

Lander

Lander has a mission to create a landing page that helps convert your visitors into paying customers and that’s exactly what you want.
Their features are built and managed with the sole-purpose of conversion. From the design standpoint, the easy to use editor allows you to change templates and colors, while the A/B Testing Tool allows you to geek out on all the analytics.
15 Killer Landing Page Builders - Lander
The integrated embedding tools include a Facebook page tab and Google Maps coordinator, tying in with the social media platforms where most of your visitors are likely to come from.
A 14-day free trial welcomes you into the Basic $16/month plan with options to upgrade to enterprise levels.

Digital Marketing,

5 Best Online Collaboration Software Tools for Business

Freelancing and Outsourcing is most popular word in this Internet Era. Every Business want to increase their production with as much possible to low cost. For that they love to hire freelancer and done their work by internet. Also like clients Student or skilled person want to increase their earning by doing freelancing work sitting at home. As both clients and freelancers work remotely and virtual so their is very important to keep good communication with one others. Collaboration Software Tools help they to keep this during project time.
In this tutorial, I am going to share with you 5 Best Online Collaboration Software Tools for Business.

Communication is at the core of all collaboration. Your employees need a way to keep in touch with each other, from wherever they work from. It’s important to know what other team members are working on, and even just socialise a bit. These apps will all do that and much more for your small business:

Email gets bad rap but, before investing all the time and energy in teaching your staff to use new tools, consider whether it might not be the simplest thing to use. Everyone already has it and knows how to use it. As long as you’re mainly doing semi-regular one-to-one communication, it works great. It’s only when you’re sending hundreds of messages to dozens of different people that it breaks down.
Here are the top online communication software for small business and team use—from to email, to team messaging apps, VOIP, video messaging, and more:

Gmail is one of the most popular email apps (used by over 1 billion people), and for good reasons: it’s built into Google Drive, so readily integrates with Google software. It also has an intuitive interface. And, it packs in lots of features you can make use of, such as: Undo Send, Email Forwarding, powerful search, and more.

Digital Marketing, Free Code, Google Products,

10 Tips for Creating a Successful Google AdWords Campaign

As Google will (and does) tell you, you don’t necessarily have to spend a lot on AdWords to get a lot out of the pay-per-click advertising. But even if you have a small daily budget, you want to make sure your money is not being wasted — or at least try to ensure that the right people are clicking on your AdWords campaigns. So to find out how your business can improve the odds of your AdWords campaigns reaching your target audience or customers, Google AdWords users and experts offer their 10 top tips for AdWords success.
[ For additional information and tutorials on AdWords, visit Google’s AdWords site as well as the Google Ads channel on YouTube. ]

1. Have a clear goal. “The most important part of any SEM [search engine marketing] campaign is to have a clear goal in mind,” says Michael Ortner, CEO, Capterra, which connects buyers and sellers of business software.

“The point of almost any AdWords campaign should be to grow sales, as opposed to merely generating brand awareness (which is more difficult to measure),” Ortner says.
“With that in mind,” Ortner says, “the advertiser needs to know what specific action they are trying to get their target market to perform. Is it completing a lead form? Calling an 800 number? Making an online purchase? Before you go live with your campaign, make sure you’ve identified that goal and know how you’ll measure the results.”

2. Keep your target customer in mind when writing your ads. When “writing ads, follow the AIDAS principle of advertising,” says Alexa Talpau, director of Online Marketing at Webs9, an Internet marketing company. That is, make sure your ads will “attract the Attention of your audience, raise customer Interest, convince customers that they Desire your product, lead customers towards taking Action (include a call-to-action) and [provide] Satisfaction if they end up choosing your website.”

3. Don’t mislead customers. “Your ads need to be entirely accurate for the landing page advertised,” says Talpau. “Your top targeted keywords should be used in the content included on that landing page and in the ads text,” she continues. Above all, “Don’t mislead your audience! Make sure that each ad group is entirely relevant for the landing page you’re promoting and [that] it’s only being displayed for relevant queries.”

4. Use negative keywords. “Always remember to include negative keyword targeting,” says Susan Mirkin, online media specialist, Market Mentors, a full-service marketing agency. “Negative keywords are keywords related to other keywords in the campaign that are not related to what is being advertised,” she says. “This further qualifies the ads within a campaign, ensuring ads do not show to users who would not find them relevant anyway.”
“Negative keywords help to streamline your ad, presenting it on more relevant search result pages,” says Beth Horodnyk, Marketing anf PR manager, I Think Security, which provides cloud-based data protection solutions. “This drives better quality traffic and leads to your landing pages, while also improving your Google AdWords Quality Score.”

5. Target your ads. “Implement all three types of keyword targeting — exact match, phrase match, broad match — into your targeting strategy,” advises Mirkin. “Bid the most for exact match keywords and the least for broad match keywords.” She also suggests you “separate ad groups by keyword type, in addition to category, to keep the campaign well-organized.”
To further help you reach your intended audience, use “Google’s targeting criteria,” says Joy Gendusa, founder and CEO of PostcardMania, postcard marketing experts. For example, you can use geo-targeting to have your ads run in a particular geographic area.
“You can also target ads according to type of website (health and wellness, automobiles, etc.). And you can target prospects by certain Web behavior, like often visited websites that are relevant to your business,” she explains. “You can also choose to place your ad on a particular website and keep it there, if you desire.”

6. Don’t ignore mobile users. “Ensure that you are using mobile-preferred ads within your enhanced campaigns,” says Shelly Cihan, digital marketing manager, Adworkshop, a digital marketing agency. “This allows for customized message and mobile specific calls-to-action (CTAs) that will speak directly to your mobile users,” she explains. “Coupling this with a mobile-optimized landing page will result in higher conversion rates and a positive user experience.”

7. Always be testing. “Once you identify your AdWords campaign goal/action, plan various tests to try to maximize your outcome,” says Ortner. “These tests [should] span the entire funnel, beginning with identification of keywords to bid on and which ad copy to use, to the design of the landing page and any follow-on email marketing campaigns,” he says. “But only run one test at a time. If you change your landing page design and add 20 new keywords to your campaign at the same time, you won’t know which change made a bigger impact.”
“Test, test and then test again,” says Talpau. “You can only guess what might work best, as it’s impossible to predict exactly what your targeted market will consider as being most appealing and trustworthy,” she says. And “sometimes one single word can make all the difference.”
To get the best results, Talpau says, “create variations of your ads and monitor which gets the best click through rate, the lowest cost per click, the highest number of conversions, etc.” Once you know what works, keep only those ads that are performing well — and start the process over again.

8. Implement conversion tracking. “Being able to see what keywords are triggering a sale or a lead is huge in bid management and optimizing the account to increase ROI,” says Jason Otter, senior SEM manager, PCG Digital Marketing.
“Setting up conversion tracking is critical,” agrees Brent Curry, CEO & Principal, Lodestone Generation, which specializes in search engine marketing. “For your business a conversion may be a purchase, a sign-up or a lead. It is the action or actions that you want your visitors to take on the website,” he says.
“Without proper tracking in place, you cannot trace and promote the successful keywords, ads or keyword themes.” Moreover, conversion tracking “allows ongoing optimization based on the data but also gives you direct insight into the ROI for your efforts.”

9. Monitor and tweak your campaigns. “It can be hard to manage by yourself but a good campaign needs to be monitored and tweaked [regularly],” says Sean Williams, digital marketing specialist, Referlinks Full Circle Marketing.”Doing this at least once a week can keep your costs low by eliminating ineffective keywords.”
AdWords settings “can be adjusted throughout the duration of each campaign,” says Mirkin. So “take advantage of the opportunity to make changes while the campaign is running,” she says. Some of the campaign changes she has made include: “pausing keywords and ads with low click-through rates, lowering keyword bids if a campaign is hitting daily budget limits and adding new versions of copy if ads are underperforming.”
Make “search term reports your best friend,” says Salman Aslam, CMO, Omnicore, a digital marketing agency. “Your search term report can help you identify low click-through rates, higher cost-per-click keywords, decreased time on site and a host of other issues that can negatively affect your bottom line,” he explains. Using the search term report, you can then “clear out keywords that have become obsolete or are low performers” — and replace them with new keywords that will hopefully perform better.

10. Use Google’s Remarketing feature. “Don’t neglect Google’s Remarketing option,” says Christopher S. Penn, vice president, Marketing Technology, SHIFT Communications.
“As long as you’ve configured it correctly in Google Analytics, Smart Lists leverages Google’s big data capabilities to track who has visited your website by any means (including AdWords campaigns), and identifies who is statistically most likely to convert,” Penn says. “Google then pushes that data back into AdWords for you to use in your AdWords campaigns for remarketing. It’s a powerful tool that not many people know about or have talked about for making the most of your ad dollars.”

Digital Marketing, Free Code, Social Media,

Best Free Online Resources for Learning SEO

1. Moz (previously SEOMoz)

12 Best Free Online Resources for Learning SEO
This was one of the first websites I frequented when I started learning SEO. The open spirit of the community combined with the consistent publication of thorough educational content makes this one of the first places I send those looking to learn more about SEO. This beginner’s guide is a great place to start.
To get the real meat and potatoes you need a PRO Membership, but via the blog and the free SEM guides there is a ton of free information for most SEO’s, beginner or otherwise.

2. Webmaster World

12 Best Free Online Resources for Learning SEO
Most SEO bloggers are guilty of writing too much theory and too little in the way of concrete examples. As a result, we’re often left thinking, “sounds good, but how do I know this really works?”
Webmaster World is one of the oldest and most trusted forums on topics related to web development and marketing online as a whole. These are real webmasters sharing their thoughts and issues in an environment conducive to open discussion. As a result, the threads often involve specific issues, a variety of voices and, most importantly, no-holds-barred discussion of the issue at hand.
Of course, you have to subscribe to Webmaster World to participate – but that’s not free.
Another forum worth checking out is Cre8asite.

3. SEO by the Sea

12 Best Free Online Resources for Learning SEO
Bill Slawski’s blog is the #1 place to learn about search engine patents. Period.
Kudos to Bill for being
insanedetermined enough to read through every search engine patent he can get his hands on and then translate them for the rest of us.
Keeping up with patented search technology helps you keep abreast of what search engines are capable of – and where they may be going shortly.

4. The Anatomy of a Large-Scale Hypertextual Search Engine

12 Best Free Online Resources for Learning SEO
This the legendary paper submitted by Google founders Larry Page and Sergey Brin during their Ph.D. work at Stanford. It is a blueprint of sorts of the original working model for Google.
While in its current form Google in many ways dwarfs the original concept, the original Google concept was truly an engineering work of art – and reading the paper above will take you a long way in understanding the processes that are at the core of the search engines we know today.

5. Search Engine Journal


The blog you’re reading now has been around for some time. Loren Baker, who started it, is one of those other papas of SEO.
Maybe I don’t need to tell you about this one since you’re already reading it – but in case you were thinking you need to look elsewhere, we’ve got years worth of tremendously helpful blog posts right here.

6. Google’s SEO Guidelines

12 Best Free Online Resources for Learning SEO
While I wouldn’t tell anyone to do “Whatever Google says” to do to get your website to rank, it’s important to know what Google’s public position is on a variety of tactics/techniques you might employ.

7. Search Engine Land

12 Best Free Online Resources for Learning SEO
Search Engine Land was founded by Danny Sullivan who is perhaps the most recognized face and name in SEO. Danny is frequently on the cusp of the latest developments in search – with unprecedented contacts at the search engines and a huge network of experienced SEO’s and developers.
There is a constant stream of relevant and well-written posts at SearchEngineLand.com from some of the best SEOs in the business. Subscribing to this one is a no-brainer.

8. Marketing Land 

12 Best Free Online Resources for Learning SEO
Started by Danny Sullivan, Marketing Land is great for keeping up with all the top online marketing news. They also offer tons of daily articles and how-to guides on a wide variety of internet marketing topics. This is a great place to get all your news, as they bring you all the top stories of the day.

9. SEM Post

SEMPost
Launched in 2014 by Jennifer Slegg, the SEM Post provides news and insights about the digital marketing field. Jennifer is a well-known industry expert, writer, and speaker. The site aims to do more than just report on the news, but to dig into how it will affect your campaigns.

10. SERoundtable

SEOroundtable
Run by Barry Swartz, News Editor at Search Engine Land, is the head of this new source. Their goal is “to provide a single source for the reader to visit to locate the most interesting threads covered at the SEM forums.” SERoundtable is a fantastic resource to stay up to date on changes in the industry.

11. Google’s Search Engine Optimization Guide

Capture
This is a detailed guide straight from Google about SEO. In these 30 pagse, you will learn what Google looks for and how to do basic SEO, including writing metas, best practices when choosing a URL, and much, much more.

12. Bonus: Your Experience

The best way to learn SEO is through hands-on experience and experimentation. There are a lot of smart people out there sharing killer content, but the best education you can get comes from seeing for yourself. Get your feet wet.

Digital Marketing, Google Products,

Quickly Optimize Your Website for Search Engines to Get Best Result

Statistics show that the first page in of search result of Google receives 95 percent of web traffic, with subsequent pages receiving 5 percent of less of total traffic. Everyone want get their website in the first page. They are crazy trying to unlock the secrets of how to improve Google ranking and performance without incurring penalties. So, today I share the very effective tips to get Your Website for Search Engines to Get Best Result.

You don’t get any help from SEO unless you’re not 100% clear on your business model. You have to fix on few important things before start doing SEO in your website  and set attainable goals. This is true whether you’re a startup looking to launch a new website, a small business in need of a redesign, or a Fortune 500 company aiming to focus your site better. First, determine your target market and your target audience. Settling on these two important issues will streamline your keyword selection for your SEO process. Begin by learning everything you can about the market you’re competing in and who your target audience is: their wants, needs, and desires that will drive them to purchase your products.
Once you arrive at greater clarity on whom you want to sell to and what sorts of conversions you’re after, you can brainstorm your keywords accordingly.
For instance, if you’re selling fine Italian suits for men, then your keyword would have to be more specific than just “men’s suits” for it to really bring your site more qualified leads. After all, you want conversions from people really interested in buying fine Italian men’s suits (and who’d likely spend a lot more money) instead of just people looking to buy any men’s suit in general.

This is where your SEO process becomes super-crucial: Here’s where you settle on the long-tail keyword that you firmly believe your customers are searching for on the web. If they’re looking for this keyword, you want your site to be at the top of the list in the SERPs!
Use a tool like Google Keyword Planner to find the keyword that suits your business model best. Or research a set of related keywords to target.
After you’ve decided on your target keywords, that’s not enough to stay on top of your SEO game. You have to make a concerted effort to constantly track the rankings of your most important keywords if you want to maintain their positioning. Keep in mind that your keyword rankings will fluctuate as time goes on and may not be as strong as they once were. It’s important that you take action when needed to maintain their positioning.
A tool like Tiny Ranker is just the solution you’re looking for to ensure that your visibility on search engines is always the best it can be.

Monitoring your keyword rankings is critical since they never stay the same. SEO is in constant flux. There is no guarantee that just because your site ranked highly for a specific keyword last month, it will be the same story this month.
Tiny Ranker offers a great rank tracking tool that lets you get around this uncertainty and figure out exactly if your keywords are still performing for you the way you want them to. Once you know this information, you can keep tweaking your keywords to improve your search engine rankings to get better business prospects visiting your site.
Tiny Ranker gives you up-to-the-minute SEO data, such as:

  • Daily updated Google rankings
  • Keyword ranking comparisons with the previous day, week, or month

There’s also the ability to track your SEO keyword rankings on mobile devices and even in several different languages, meaning that there’s a lot of depth to what you can do with this tool in order to always keep your SEO rankings as strong as they can be.

High-quality content gets rewarded by Google’s algorithms in terms of ranking factors for SEO. That’s why you should make it your mission to publish only high-quality content on your site, if you have a blog, for example.
There’s a direct link between longer content (2,000 words and up) and what Google considers “high-quality.” There’s even research that confirms this:
Neil Patel looked at what lengths of content Google puts on its top 10 results in SERPs—unsurprisingly, it was content that was at least 2,000 words. Neil even suggests 3,000 words; why not go for broke and create even super-long content? It can’t hurt, according to SERP results for content for any given keyword.
So the next time you’re feeling like just publishing short filler content of 500 or so words on your site, think twice. Your search rankings could seriously be penalized by Google and other search engines for creating inadequate content that they don’t consider high-quality.

Every page on your site can and should also be managed effectively for proper SEO. Remember, it’s not just your entire site that you want to surface highly in the SERPs; it’s also individual webpages, which also appear on search engines.
To achieve this, have one of Tiny Tracker’s main features come to your assistance. Its on-page SEO analysis/optimization tool is ideal for giving anyone from startups and small businesses to Fortune 500 companies deep insight into how exactly they can optimize their landing pages for increased, overall Google visibility.

Here’s how it works: Straightforward icons in its user interface tell you specifically which of your keywords require improvement and which are already optimal the way they are.
Vital SEO ranking factors like title tags, meta descriptions, and texts are carefully checked through this analysis, and helpful suggestions are offered, so you can optimize your pages and get the rankings you want.

Today’s average web user (read: your potential customer) is accustomed to fast experiences, whether on desktop or mobile. This expectation has led Google to recently announce for the very first time that page speed is now going to be a ranking factor for mobile in its index.
This is a double whammy:

  • First, visitors are going to bounce from your website if your site’s slow because they don’t want to wait.
  • Second, your SEO rankings are now also going to get penalized if your site’s speed isn’t up to par!

But what is fast enough for today’s users and visitors?
According to SEMrush, nothing slower than 2 seconds. I’ll stress that again: If your site loads at an average page slower than 2 seconds, chances are great that your visitors will bounce and your SEO rankings will take a hit.
Here are some tips to make your site faster:

Steer clear of the SEO tactics that Google frowns on, and your rankings will be a lot healthier. Not everything that looks as if it can help your SEO rankings will actually do so, especially since Google is the final arbiter on what constitutes SEO tactics that are legitimate for ranking in its search results.
Not every SEO tactic is legitimate. Let’s look at the ones that are condemnable as “black hat” and that you should avoid:

  • Keyword Stuffing: This is when you excessively use your keywords in your content in a way that hampers natural readability.
  • Aggravating Ads: Too many ads on your pages are a problem. They’re intrusive and ruin the user experience for your audience.
  • Buying Links: When you buy a link that’s likely not relevant to your content just to get a backlink, it’ll hurt your SEO rankings.

You’re not the only business in your industry. In fact, you’re probably not the market leader in your industry, which further heightens the need for you to keep tabs on what your competitors are doing, SEO-wise.
Another very useful feature of Tiny Ranker is its competitor surveillance option, which lets you see whom you’re competing against for rankings on search engines. You aren’t the only business competing for your target keywords.
By checking your competitors’ rankings, you’re empowered to figure out who your strongest competition is. This means you can make adjustments and improvements to your own keywords to more positively affect your rankings.
This feature also allows you to add your own competitors, if you know of a specific competitor in your industry that you should follow really closely.

How you tag your images can have a dramatic impact on your SEO rankings.
Unfortunately, a lot of businesses simply neglect this vital aspect of SEO by completely forgetting to include the all-important ALT attribute as they upload various images for their content. However, search engines can’t effectively see your images; all they can do is actually read the ALT text in order to understand exactly what the image is about!
When you accurately describe your images, it’ll go a long way to having them surface in Google Image searches, thereby helping your entire site’s SEO visibility.
For example, an image of a juicy and mouth-watering steak shouldn’t merely be tagged as “food.” That’s nowhere near specific enough for SEO visibility. Tag an image like this with something quite descriptive like “a big steak with butter served on a white plate.”

It’s 2017. No one wants to navigate a site that looks as if it was built with GeoCities from the late 90s.
Another significant SEO ranking factor is your web design because web design impacts important factors like the user experience, overall usability, and the information architecture (read: how logically and efficiently a page’s information is laid out to support the goal of said page).
Plainly put, if your site is hard to navigate, makes it difficult for visitors to find what they want, and looks unaesthetic, it’ll drop in the SEO rankings.
To create a site with great design, do this:

  • Be minimalistic.
  • Use good information architecture.
  • Use white space.
  • Chunk your content for easier reading.
  • Use color contrast to highlight calls to action.
  • Display your contact info where it’s easy to see.
  • Create usable navigation.
  • Prioritize the user experience.

When you incorporate all these design elements, you’re designing a site that’s up to date with what people expect when they visit any site on the web today. As a result, you’re only helping your own cause of optimizing your site’s SEO!

If you’re completely new to SEO and the web, then it may seem daunting to look after all these specifics to ensure that your business gets found on the Internet. In reality, it’s not all that challenging to optimize your business site for search engines.
Simply prioritize what your business is about and who your target audience is, get a smart tool like Tiny Ranker to do some of the heavy lifting for you, and be meticulous in your SEO monitoring and improvements.
Over time, you’ll see real, beneficial results of your site climbing in the rankings for your chosen keyword(s)—the palpable fruits of your SEO labor!

Digital Marketing, Freelancing, Social Media,

Exclusive Keywords to find jobs from social media

Social Media is very powerful platform that no need to say. We can get many clients from social media. Related our skills, Like Web Design, Web Development, WordPress, Seo, Marketing etc. But the problem how we find or search ? What Keywords is best to get right jobs ?????? But before that I want to share with you share with you 40 Essential Social Media Marketing Statistics for 2017

Social Media Demographic Statistics

1. 76% of male internet users are on Facebook as well as 84% of female internet users.

2. 33% of teenagers consider Instagram to be the most important social network.

3. Female internet users are more likely to use Instagram than men, at 39% vs. 28%.

4. 29% of internet users with college degrees use Twitter, compared to 21% with high school degrees or less.

5. 83% of millennials check Twitter at least once per day.

6. Most Instagram users are between 18-29 years old, about six-in-ten online adults.

7. 23% of the world’s total population uses Facebook.

 

8. LinkedIn boasts more than 460 million user profiles.

9. On any given day, Snapchat reaches 42% of 18 to 34-year-olds in the US.

10. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.

Social Media Business Statistics

1. Instagram earns $595 million in mobile ad revenue per year, a rapidly increasing number.

2. Despite news of layoffs and executives leaving the company, Twitter’s revenue is up 8% YOY

3. 60% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved.

4. Over 51 million businesses use Facebook Business Pages.

5. 2.5 million business use to Facebook for advertising.

6. Facebook’s total revenue grew 56% in 2016, and advertising revenue grew 59%.

7. 95% of Pinterest users use the platform to plan or make purchases.

8. 40% of LinkedIn users pay for monthly premium accounts.

9. Pinterest drives 27% of all retail website referral traffic.

10. More than 59% of online adults use more than one social media platform.


Here The Tips for you. :—
Search in Social Media using below Keywords

looking for” OR “searching for” OR “are seeking” OR “am seeking” OR “is seeking” OR “I need” OR “we need” OR “they need” OR ” needs” OR “I want” OR “we want” OR “they want” OR ” wants

Digital Marketing, Google Products,

10 Google AdWords Mistakes You Need to Avoid: Beginners Guide

AdWords is very powerful tools for digital marketing. This is the great marketing tools of google products. AdWords can be a little overwhelming for your business marketing then any other tools. AdWords is huge by itself, so you should take every step very seriously as every misstep often means wasted ad dollars and a lower ROI.

Today I share the biggest mistakes beginners make to help you get started.

Get the answer :

“what is the most critical mistake you see beginners making with AdWords today?

AdWords Mistake #1

“Focusing on the wrong Keywords”.

The big mistake is run campaign with wrong kyeword. Your campaign success depend on select right keyword. As you are beginner focus on the right keywords NOT WRONG KEYWORDS.

“Everyone thinks that the keywords that have high search volume are the best ones. When building out a campaign, you should first start off with very targeted keywords. This really important if you have a limited budget as the broad keywords can eat up your budget fast and provide little to no conversions.”

– Neil Patel

 

Wishpond Tip: Use the AdWords Keyword Planner to help get ideas and search volumes for targeted long tail keywords.

AdWords Mistake #2

“Just sitting on accounts”.
“Usually the biggest mistake I find is people not doing work and just sitting on accounts. Less than 1% of accounts get worked on even once per week. It’s not just the confused small business owners that aren’t doing much. Even expert PPC account managers often struggle to make the time to do account work if they’re managing multiple clients, etc. So, I think the solution is to adopt a workflow wherein you can quickly figure out what needs to be tweaked every week in a way that doesn’t take too much time.”

-Larry Kim

Adwords Mistake #3

“Setting it and forgetting it”.
“Running ads is a constant game of optimization. There’s always new opportunities to pursue for growth so don’t let it just sit there.”

-Eric Siu
Key Takeaway: A/B testing isn’t only for experts. If you want to get the most out of your AdWords campaigns remember to test things like ad copy, bid price, and landing pages.

Adwords Mistake #4

“Not having a dedicated landing page”.
One of the biggest mistakes that AdWords beginners make is driving paid traffic to their homepage. Your homepage is great for explaining what your business is about, but it’s never going to be as effective as a dedicated landing page at getting conversions.
Each of your campaigns needs to have a specific campaign objective in mind before you set it up. Having a landing page dedicated to that objective is a huge part of maximizing the return you’ll see from your ad investment.

-Jordan Gutierrez
Key Takeaway: Customizing your landing pages to match your campaign objectives in one of the best ways to maximize conversion rates. One strategy that can be used to do this is to match your ad keywords with your landing page headline. This can be done by creating multiple landing pages pages for each ad group and keyword. Using a platform like Wishpond it’s easy to duplicate a landing page in order to create custom landing pages for specific keywords without having to recreate the entire design of the page.

Adwords Mistake #5

“Loosely bunched keywords”.
“Most businesses just starting out with AdWords create one campaign and one ad group with lots of loosely related keywords. This type of structure does not allow for ads that are specific enough to your keywords, resulting in low quality scores. When you have low quality keywords, AdWords penalizes you and you have to pay more for each click, wasting your marketing dollars. Creating separate campaigns is key to managing your budget; budgets are set at the campaign level and you should use different budgets for your most important keywords and lower priority, test campaigns.”

-Kristina Cutura
Key Takeaway: Create separate campaigns for your different keyword sets as well as to run test campaigns. It will keep your quality score up and reduce your total cost per click amount.

Adwords Mistake #6

“Not bidding on your brand”.
“To help drive conversions you should be bidding on your brand. When you’re bidding on your brand you are promoting your business and you are preventing competitors from bidding on it and poaching your customers. While there are valid reasons for not bidding on your brand, for example you may be ranking #1 organically, you’re limited by budget and or the search volume for your brand is low. However, suggested bids for brands are generally low and depending how many searches are made on your brand each month, you could be missing out on potential conversions and sales. In addition, bidding on your brand will help you to dominate page one of the Google SERPs which is great for building brand awareness and reputation.”

-Tom Whiley
Key Takeaway: Don’t make it easy for your competitors to poach your customers. Not bidding on your brand keywords is the easiest way to lose high value return customers to another business. Bidding on brand keywords is also one of the only times you’ll be able to achieve a quality score of 9 or 10 which can help raise the overall ad score of your AdWords account.

Adwords Mistake #7

“Not paying attention to your landing page experience”.
“It’s taken as a given that paid search traffic will convert and the on-site experience is not given full consideration. Paid search won’t fix a bad landing page or a high-friction shopping cart experience.”

-Ginny Marvin

Adwords Mistake #8

“Lack of proper tracking and attribution”.
“I think a common mistake that beginners make with PPC is the lack of proper tracking and attribution. Newbies are so excited to drive additional traffic to their site that they don’t set a strong foundation for tracking conversions. This will completely hinder their ability to gauge the success of their campaigns. Folks need to get tracking set up properly everywhere including AdWords, Bing, Google Analytics and any other platform before paying for a single click.”

-Joseph Kerschbaum

Adwords Mistake #9

“Tackling too many keywords at once”.
“The most critical mistake I see people make is tackling too many keywords at once. When this happens, no keywords have good impression share and you’re most likely showing up for searches that would be better off excluded.
I find it to be a lot more successful when you target a few high-intent keywords and get those keywords to 100% impression share. Really nurture those keywords with negatives and then you’ll see what keywords and search terms are profitable. From there, follow the same pattern and test more keywords to get more results.”

-Jacob Baadsgaard

Adwords Mistake #10

“Not having clear goals set”.
“If you don’t know exactly what you want; then no decision in AdWords can be correct (or incorrect). You first need to determine exactly what you want your advertising to accomplish before doing anything else within a PPC account. Unfortunately, many companies skip this step and just start spending money and hoping for results. The problem is since they don’t have a goal, their results never live up to their expectations and they get paralyzed as to what should be their next move. Always set your goals first and make decisions towards those goals. It’s OK to change or refine your goals – but always know what you want to accomplish and then your AdWords decisions become quite easy as you just look to your goals to determine what to do.”

-Brad Geddes

Takeaways:


There’s no secret to being successful with AdWords, but there are a number of tips and tricks that can help you optimize your campaigns to maximize your chances of success.
As Larry Kim said, “not doing the work and just sitting on accounts” could possibly be the biggest problem for new users using AdWords.
Start with clear set goals and make a point to regularly check your campaigns and constantly look for places to make improvements.
Be hyper specific with your keywords and pay attention to where your driving your traffic. Remember, where you lead your traffic is equally if not more important than the bait you use to bring them there.